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B.B.A (Bachelor of Business Administration) (Aided course)
The department started offering UG programme (BBA) since 1972 under Government Aided Stream. It launched MBA programme in 1994 under Self-financing stream with the approval of AICTE. It has steadily developed into a research department offering M.Phil in Management studies from2014. The department obtained Ph.D Research Centre from 2019. The department offers consultancy and Instrumental in getting book donation worth 1.1 lakh and scholarship worth 10 lakhs in the ay 24-25. Students are offered on the job training on stock verification in reputed organization. Staff has published a famous book on Digital marketing through a reputed publisher in India.In 2024 department brought tourists from Korea to witness Pongal Celebrations in college. We undertake philanthropic activities like providing required items to Nilayur schools periodically. The Staff undertook a study on Entrepreneurial competencies of college students and provided report to develop entrepreneurship under seed money of Sourashtra College Management. Girls students are empowered with hands-on skills in making Soaps for self employment. Department has organized FDP in tie up with ICSI to update the teacher community.Department aims at 100 percent placement and believes that the excellence is a journey. It has facilitated several students to emerge as successful entrepreneurs, efficient managers and independent professionals. Most of our student’s suit to the present industrial requirements. The curriculum is designed to meet the requirements of the corporate. The department serves the students community with experienced faculty members and a very good infrastructure. There is a collection of books in the department library.The department faculty members have completed one major research project and three minor research projects in UGC grants.
VISION :
Upon successful completion of the B.B.A., course, the students will be able to:
• Join as middle managers in corporate.
• Equip them to handle all managerial functions
• Expose to Entrepreneurial ability.
Candidate should have passed the Higher Secondary Examination with 10+2 pattern conducted by the Board of Higher Secondary Education,
Government of Tamil Nadu or any other examinations accepted by the Syndicate as equivalent thereto and the candidate shall have studied any group in 10 + 2 pattern.
The duration of the course shall be three academic years comprising six semesters with two semesters in each academic year.
Subjects of study
Part – I : Language - Tamil / Hindi / Sanskrit / Vaniga kadidhangal
Part –II : English
Part –III : i) Core Subjects( Principles of Management, OB etc.)
ii) Allied Subjects (Economics, Statistics, Mathematics etc)
iii) Elective Subjects (Marketing, Human Resources Management)
Part –IV : i) Non-major Electives (NME)(Emotional Intelligence, Disaster Management)
ii) Skill based Subjects (SBS) (Accounting Skills)
iii) Environmental Studies (EVS) – Mandatory Subject
iv) Value Education (VE) – Mandatory Subject
Part V : Extension Activities
Zero Credits Paper
In order to provide the placement assistance to our students, two papers with zero credits are introduced in the final year for all UG Programmes.
In the V semester, a paper titled “SOFT SKILLS” is introduced. This paper provides exposure to the UG final year students on various skills. It also enhances the employability of the students and trains them for the corporate sectors
In the VI semester, a paper titled “GENERAL KNOWLEDGE” is introduced. The paper makes the students aware of current affairs and basic GK. It equips them for facing competitive examinations and further exposes them to the computer based examinations.
| S.No. | Subject Title | Subject Code |
| 1. | வணிகக் கடிதங்கள் | 21 UBN V11 |
| 2. | English - I | 21 UAC E11 |
| 3. | Business Environment(Eco.Dept) | 21 UBN C11 |
| 4. | Business Economics (Eco.Dept) | 21 UBN A11 |
| 5. | Financial Accounting Skills | 21 UBN S11 |
| 6. | Value Education | 21 UAC VE1 |
| S.No. | Subject Title | Subject Code |
| 1. | அலுவலக மேலாண்மை | 21 UBN V21 |
| 2. | English - II | 21 UAC E21 |
| 3. | Indian Economic System (Eco.Dept) | 21 UBN C21 |
| 4. | Money and Banking (Eco.Dept) | 21 UBN A21 |
| 5. | Cost Accounting Skills | 21 UBN S21 |
| 6. | Environmental Studies | 21 UAC ES1 |
| S.No. | Subject Title | Subject Code |
| 1. | Commercial Law | 21 UBN C31 |
| 2. | Modern Banking | 21 UBN C32 |
| 3. | Organisational Behaviour | 21 UBN C33 |
| 4. | Business Statistics | 21 UBN A31 |
| 5. | Computer for Managers | 21 UBN S31 |
| 6. | Disaster Management | 21 UEC N31 |
| S.No. | Subject Title | Subject Code |
| 1. | Labour Laws | 21 UBN C41 |
| 2. | Marketing Management | 21 UBN C42 |
| 3. | Entrepreneurship Development | 21 UBN C43 |
| 4. | Business Mathematics | 21 UBN A41 |
| 5. | E-Commerce | 21 UBN S41 |
| 6. | Emotional Intelligence for Effective Leadership | 21 UEC N41 |
| 7. | Extension Activities | 21 UAC V41 |
| S.No. | Subject Title | Subject Code |
| 1. | Operations Management | 21 UBN C51 |
| 2. | Human Resource Management | 21 UBN C52 |
| 3. | Advertising and Sales Management | 21 UBN C53 |
| 4. | Financial Management | 21 UBN E51 |
| 5. | Case Analysis | 21 UBN E52 |
| 6. | Soft Skills | 21 USS S51 |
| S.No. | Subject Title | Subject Code |
| 1. | Retail Management | 21 UBN C61 |
| 2. | Management Accounting | 21 UBN C62 |
| 3. | Services Marketing | 21 UBN C63 |
| 4. | Research Methodology | 21 UBN C64 |
| 5. | Project Work | 21 UBN E61 |
| 6. | General Knowledge | 21 UGK B61 |
-Entrepreneurial Skill Development programmes
-Practical Exposure to students through Industrial visits
-Industry Institute interaction through Guest Lectures from Industries
-Periodical discussion of case studies
-Field study/ Project work at the end of fifth semester
Certificate course in Entrepreneurial Development.
| Sl.No. | Name of the Staff | Designation | Profile |
| 1. | Dr. B.ANBAZHAGAN | Head & Associate Professor | |
| 2. | Dr. T.R.JEEVAPRIYA | Associate Professor | |
| 3. | Dr. K.G. RAJA SABARISH BABU | Assistant Professor |
