Business Administration Departments

Department of Business Administration

B.B.A (Bachelor of Business Administration) (Aided course)

The department started offering UG programme (BBA) since 1972 under Government Aided Stream. It launched MBA programme in 1994 under Self-financing stream with the approval of AICTE. It has steadily developed into a research department offering M.Phil in Management studies from2014. The department obtained Ph.D Research Centre from 2019. The department offers consultancy and Instrumental in getting book donation worth 1.1 lakh and scholarship worth 10 lakhs in the ay 24-25. Students are offered on the job training on stock verification in reputed organization. Staff has published a famous book on Digital marketing through a reputed publisher in India.In 2024 department brought tourists from Korea to witness Pongal Celebrations in college. We undertake philanthropic activities like providing required items to Nilayur schools periodically. The Staff undertook a study on Entrepreneurial competencies of college students and provided report to develop entrepreneurship under seed money of Sourashtra College Management. Girls students are empowered with hands-on skills in making Soaps for self employment. Department has organized FDP in tie up with ICSI to update the teacher community.Department aims at 100 percent placement and believes that the excellence is a journey. It has facilitated several students to emerge as successful entrepreneurs, efficient managers and independent professionals. Most of our student’s suit to the present industrial requirements. The curriculum is designed to meet the requirements of the corporate. The department serves the students community with experienced faculty members and a very good infrastructure. There is a collection of books in the department library.The department faculty members have completed one major research project and three minor research projects in UGC grants.

started in 1972-1973

OVERVIEW

VISION & MISSION

VISION :

To develop competent business graduates and research scholars through quality management education and research that supports regional and national economic growth.
To empower students from rural and disadvantaged backgrounds with entrepreneurial mindset, leadership skills, and opportunities for employment and self-employment.
To promote research, innovation, and ethical business practices that contribute to knowledge creation and sustainable development.

MISION :

To provide industry-oriented business education that equips students with managerial, digital, and communication skills required for employment and entrepreneurship.
To promote research culture among faculty and research scholars through quality publications, projects, and collaborations.
To support rural development and small business growth by encouraging consultancy, field-based research, and entrepreneurial initiatives.

Objectives

Upon successful completion of the B.B.A., course, the students will be able to:
• Join as middle managers in corporate.
• Equip them to handle all managerial functions
• Expose to Entrepreneurial ability.

Eligibility for Admission

Candidate should have passed the Higher Secondary Examination with 10+2 pattern conducted by the Board of Higher Secondary Education,
Government of Tamil Nadu or any other examinations accepted by the Syndicate as equivalent thereto and the candidate shall have studied any group in 10 + 2 pattern.

Duration of the Course

The duration of the course shall be three academic years comprising six semesters with two semesters in each academic year.

Course Content

Subjects of study
Part – I : Language - Tamil / Hindi / Sanskrit / Vaniga kadidhangal
Part –II : English
Part –III : i) Core Subjects( Principles of Management, OB etc.)
ii) Allied Subjects (Economics, Statistics, Mathematics etc)
iii) Elective Subjects (Marketing, Human Resources Management)
Part –IV : i) Non-major Electives (NME)(Emotional Intelligence, Disaster Management)
ii) Skill based Subjects (SBS) (Accounting Skills)
iii) Environmental Studies (EVS) – Mandatory Subject
iv) Value Education (VE) – Mandatory Subject
Part V : Extension Activities

Zero Credits Paper

In order to provide the placement assistance to our students, two papers with zero credits are introduced in the final year for all UG Programmes.
In the V semester, a paper titled “SOFT SKILLS” is introduced. This paper provides exposure to the UG final year students on various skills. It also enhances the employability of the students and trains them for the corporate sectors
In the VI semester, a paper titled “GENERAL KNOWLEDGE” is introduced. The paper makes the students aware of current affairs and basic GK. It equips them for facing competitive examinations and further exposes them to the computer based examinations.

Semester One

S.No.	Subject Title	Subject Code
1.	வணிகக் கடிதங்கள்	21 UBN V11
2.	English - I	21 UAC E11
3.	Business Environment(Eco.Dept)	21 UBN C11
4.	Business Economics (Eco.Dept)	21 UBN A11
5.	Financial Accounting Skills	21 UBN S11
6.	Value Education	21 UAC VE1

Semester Two

S.No.	Subject Title	Subject Code
1.	அலுவலக மேலாண்மை	21 UBN V21
2.	English - II	21 UAC E21
3.	Indian Economic System (Eco.Dept)	21 UBN C21
4.	Money and Banking (Eco.Dept)	21 UBN A21
5.	Cost Accounting Skills	21 UBN S21
6.	Environmental Studies	21 UAC ES1

Semester Three

S.No.	Subject Title	Subject Code
1.	Commercial Law	21 UBN C31
2.	Modern Banking	21 UBN C32
3.	Organisational Behaviour	21 UBN C33
4.	Business Statistics	21 UBN A31
5.	Computer for Managers	21 UBN S31
6.	Disaster Management	21 UEC N31

Semester Four

S.No.	Subject Title	Subject Code
1.	Labour Laws	21 UBN C41
2.	Marketing Management	21 UBN C42
3.	Entrepreneurship Development	21 UBN C43
4.	Business Mathematics	21 UBN A41
5.	E-Commerce	21 UBN S41
6.	Emotional Intelligence for Effective Leadership	21 UEC N41
7.	Extension Activities	21 UAC V41

Semester Five

S.No.	Subject Title	Subject Code
1.	Operations Management	21 UBN C51
2.	Human Resource Management	21 UBN C52
3.	Advertising and Sales Management	21 UBN C53
4.	Financial Management	21 UBN E51
5.	Case Analysis	21 UBN E52
6.	Soft Skills	21 USS S51

Semester Six

S.No.	Subject Title	Subject Code
1.	Retail Management	21 UBN C61
2.	Management Accounting	21 UBN C62
3.	Services Marketing	21 UBN C63
4.	Research Methodology	21 UBN C64
5.	Project Work	21 UBN E61
6.	General Knowledge	21 UGK B61

Special Features

• Placement Assistance: Dedicated training and placement support including resume building, aptitude training, interview preparation, and campus recruitment opportunities.
• Scholarship Guidance: Assistance in applying for government and private scholarships for deserving and economically weaker students.
• Entrepreneurship Development Training and mentoring to help students start small businesses and entrepreneurial ventures.
• Industry Exposure: Industrial visits, guest lectures, and internships to provide real-world business experience.
• Skill Development Programs Regular training in communication skills, digital tools, accounting software, and management skills.
• Research Opportunities: Opportunity to participate in research activities, seminars, and conferences as the department is a research centre affiliated with Madurai Kamaraj University.
• Mentoring System: Faculty mentoring and career guidance to support students academically and professionally.
• upportive Learning Environment: Focus on holistic development, leadership skills, and ethical business practices.

Acheivement of Faculty in Five Years

-Total no. of Research Publications/Projects : 21 TWENTY ONE
-Total no. of Conferences/Seminars/symposium organized at State/National/International level : 1 ONE
-Total no. of Conferences/Seminars/symposium Attended at State/National/International level : 62 SIXTY TWO
-The other achievements of the students: STUDENTS REGULARLY PARTICIPATING IN PAPER PRESENTATIONS AND OTHER COMPETITIONS

CERTIFICATION COURSES

• Entrepreneurship Development: Training to develop entrepreneurial mindset and skills for starting and managing new ventures.
• Digital Marketing: Concepts of social media marketing, SEO, online advertising, and digital brand promotion.
• Advertising: Fundamentals of advertising, creative strategies, media planning, and brand communication.
• Data Analysis using IBM SPSS Statistics: Practical training in statistical tools for business research and data-driven decision making.
• Stock Market Basics: Introduction to stock markets, investment principles, and trading fundamentals.
• Secretarial Practice: Training in office management, corporate documentation, and administrative procedures.
• Consumerism: Understanding consumer rights, protection laws, and ethical responsibilities of businesses.

• Industrial Guest Lectures: Regular guest lectures by industry experts, entrepreneurs, and professionals to provide practical insights into current business practices.
• Industrial Visits: Organized visits to industries, banks, and business organizations to help students understand real-world business operations and management practices.
• Practical Computer Classes: Hands-on training in business software, data analysis, digital tools, and office applications to improve technical competence.
• AI Integration in Learning: Introduction to the use of Artificial Intelligence tools for business analysis, research support, and modern business decision-making.
• Workshops and Seminars: Conducting regular skill development workshops, seminars, and training programs on emerging business trends.
• Entrepreneurship Development Activities: Programs to motivate students to develop business ideas, start-ups, and self-employment opportunities.
• Student Development Programs: Activities such as group discussions, case studies, presentations, and management games to improve leadership and communication skills.

Faculty Members

Sl.No.	Name of the Staff	Designation	Profile
1.	Dr. B.ANBAZHAGAN	Head & Associate Professor
2.	Dr. T.R.JEEVAPRIYA	Associate Professor
3.	Dr. K.G. RAJA SABARISH BABU	Assistant Professor